The purpose of The English Major Takes Tech is multifaceted: for those in tech, we’re here to help you add unprecedented value to your brand through providing you with the top-of-the-line content and communications enhancement you deserve.
For writers/others who are outside of the tech sphere but still admire from afar, our objective is to offer you a centralized platform that covers all the latest happenings and developments in the industry.
And altogether, we strive to be a disruptor by bringing an end to the polarization of both groups by helping each better understand the other. We seek to enable the emergence of an all-inclusive “humanitechian” (humanities + tech) community.
As everyone knows, we only get one chance to make a first impression—but the challenge of today’s era is leveraging our digital persona to do this in a way that best captures the essence of our professional and/or personal brand. That’s where we come in. Let TEMTT elevate your organization using our premier communications techniques to optimize your appeal across your audience, industry and market.
When it comes to our approach for positively impacting our clients, our mantra says it all: innovation through communication. And though grateful to be among the first of our kind, our motivation lies largely in being the best. We recognize that doing so is more than a notion and have gladly accepted the challenge to make it happen—levergaging our hard-earned expertise and know-how to delight each of our customers along the way.
Shorthand, jargon and abbreviations are the undisputed reigning champs of modern-day correspondence. And they certainly have their place, primarily within the context of text exchanges and social media posts, given most platforms have character limits that accommodate only a quick accompanying caption.
But, this stylization prevalence has led to a deterioration in the writing and communications abilities of many, especially among younger generations. Not to mention, because standards have relaxed so much, errors aren’t being proofed/prevented like they used to, and it’s in some cases manifested into publicity, credibility and financial nightmares. But don’t take our word for it—check out the following examples to see why we’re so passionate about doing the work we do.
Nike once had the chance to secure a major partnership with acclaimed Golden State Warriors point guard, Stephen Curry, but lost out to Under Armour due to incorrectly pronouncing his name as “Steph-on” and forgetting to remove the name of another player to whom they’d planned to pitch their presentation. Estimated opportunity cost? $14 billion.
ALL IN A LETTER
At the onset of 2017, Yahoo famously published a tweet that was intended to read, “Trump wants a much bigger navy”, but the second to last word was off by one [important] letter and, needless to say, sent an entirely different message.
NOT FOR EVERYBODY
Victoria’s Secret may be known for employing women with a specific body type to serve as the face of their beauty brand, but the chain rubbed many consumers the wrong way in 2014 by initially releasing a campaign with the words, “The perfect ‘body’” over an image of exclusively tall, thin models. The situation was only somewhat remedied when the brand re-released the ad with new wording, reading, “A body for everybody.”
A GAS-TLY MISTAKE
Following BP’s oil spill back in 2010, then-CEO Tony Hayward made a comment declaring that he “want[ed his] life back”, which was perceived by many to be in poor taste and led to outrage, given the fatalities that ensued in the aftermath of the disaster.
Copyright © 2018—All Rights Reserved.